At Ferntree Homes, building homes isn’t just about bricks and mortar—it’s about bringing visions to life. As custom home builders known for quality craftsmanship, bespoke designs, and personalised service, Ferntree Homes needed a marketing partner that matched their attention to detail and innovation.
To expand their reach and build a strong digital presence, Ferntree Homes partnered with COG Marketing—a Sydney-based full-service marketing agency. The results have been transformative, with Ferntree now thriving online and offline through strategic branding, web development, SEO, and promotional support.
Here’s how the partnership helped take Ferntree Homes to the next level.
COG Design: A Brand Identity Built to Reflect Custom Excellence
In an industry where first impressions matter, Ferntree Homes needed a visual identity that reflected the premium quality of their work. With the help of COG Design, they developed a clean and timeless logo design that embodies their custom-build philosophy.
Beyond the logo, COG refined their overall design language—from colour palettes and typography to document layouts and signage—ensuring consistency and professionalism across every touchpoint.
Web Design and Development: A Home Online That Reflects Their Expertise
Ferntree’s old website didn’t fully communicate the quality or scope of their offerings. COG stepped in to design and build a new custom website that’s not only visually stunning but also highly functional.
The new website highlights Ferntree’s custom projects, showcases their services, and includes easy-to-navigate pathways for client inquiries. It’s now a lead-generating platform that works 24/7—providing potential homeowners with a clear picture of what to expect from a Ferntree build.
Digital Marketing Strategy: Boosting Visibility with SEO
Having a beautiful website is only part of the equation. With the help of a targeted Search Engine Optimization (SEO) strategy, COG helped Ferntree Homes improve their search rankings across key terms like “custom home builder Sydney” and “bespoke house designs.”
The SEO strategy increased organic traffic and reduced the company’s reliance on paid advertising—bringing in more qualified leads and increasing brand visibility where it matters most.
Website and Email Hosting: Reliable Infrastructure for a Growing Brand
COG’s managed website and email hosting solutions ensure that Ferntree Homes runs smoothly online, with fast site speeds, reliable uptime, and secure hosting environments.
COG also streamlined Ferntree’s email communications—keeping the team connected while maintaining a polished, professional appearance across all client-facing messages.
Printing and Promo: Marketing Materials That Reflect the Brand’s Quality
A polished physical presence is just as important as digital branding. With COG Print and COG Promo, Ferntree Homes developed a suite of high-quality marketing collateral and promotional products—from branded stationery and presentation folders to on-site signage and apparel.
These materials support the sales process, impress prospective clients, and reinforce the premium positioning of the Ferntree brand.
A Lasting Partnership
Ferntree Homes has always prioritised quality and personalisation in their building process. Now, with the backing of COG Marketing, they have a marketing system that’s just as thoughtful, refined, and scalable as the homes they build.
With a consistent brand, a high-performing website, smarter SEO, and a full suite of offline marketing tools, Ferntree is not just building dream homes—they’re building a business that thrives.